We just completed a comprehensive report on $16 billion Japanese functional foods market.
Japan is not only the country of the rising sun but also the country where functional foods were born and they have become a staple in the healthy Japanese diet. The Japanese spent $126 per person per year on functional foods compared with $67.9 per person per year in the US, $51.2 for Europeans and $3.20 (est.) for other Asians. The Japanese spent more than twice as much on functional foods than people in the U.S. on a per capita basis and almost four times more than Europeans. Six percent of Japanese food expenditure is spent on functional foods; that is higher than any other country. Functional foods have become mainstream in Japan.
Since 1990, we estimate that over 5,500 new functional foods were introduced in Japan; an average of just about 400 a year. On any given day there are 1,500 to 2,000 functional foods on the market and 400 of them qualify for FOSHU status, the government-approved functional foods that can make health claims (regulated functional foods).
In this report we explain the tremendous growth of $4 billion FOSHU market and the innovative product development of the $11 billion unregulated functional foods market, or functional foods without health claims. In the FOSHU section the report explores the history of FOSHU, health claims, regulations, functional components, market characteristics and approved products with specifications. We list all the ingredients (over 80 functional ingredients) that have been formulated in FOSHU products and list all 400 FOSHU-approved products. In the unregulated functional foods section, the report examines the $4 billion functional beverage market, including $1.6 billion sports beverage market, the $975 million functional water market, the $473 million RTD functional tea market and the $377 million fortified fruit juice and drink market.
Probiotics is a large part of Japanese functional foods. This report captures the $3.23 billion probiotics product market and features the latest product with specifications, sales figures and color product photos. Other unregulated functional food categories covered in the report are meal replacements, candies and chocolates and more.
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The report is 150 pages and features over 170 color photos of innovative products with detailed specifications for each product. The report provides over 20 data charts and graphs to identify market characteristics. In the 30-page source section, we list over 350 nutraceutical companies with pertinent information, including websites. We also list nutraceutical organizations, media and annual conferences.
Consumer demands for functional foods is high. This report is invaluable for companies who want to develop the dynamic Japanese functional food and beverage market in their own markets.
The report is available in CD format, via e-mail in .pdf format (4MB) or hard copy (black/white only).
The report is $399.00 a copy. | |
