Functional Foods Japan 2006, Product Report is the first and most complete report on Japanese functional foods, PRODUCTS.
This 140 pages report features over 320 most innovative Japanese functional foods, both regulated (FOSHU) and unregulated functional foods.
Japan is the nation of functional foods. Modern functional foods were born in Japan in the 50’s. And today, functional foods market is over $16 billion and growing at the rate of 12 percent a year for the last 10 years. Japanese consume more functional foods than any other county in the world. As a result, the Japanese functional food market is one of the most advanced in the world, and its product developments in Japan are often cited as indicative of possible developments in the United States, Europe and other Asian countries.
This report covers two functional foods categories: One is unregulated functional foods, that is; conventional food and beverages fortified with health ingredient to promote both general and specific health conditions without label health claims. In this category, there are 18 sub-categories (See table of contents and a full list of products in PDF) from sports beverages to healthy oils, featuring 207 innovative products. Each category, you’ll find brief current market situation and product trends.
The other is regulated functional foods, known as FOSHU (Foods for Specific Health Uses). FOSHU is the government approved foods that carries specific health claims on product labels, ranging from gastrointestinal health to lowering cholesterol. In the regulated functional foods categories, there are 8 health benefits categories, featuring 115 (See table of contents and a full list of products in PDF) most distinguish approved products.
Each product is accompanied with a large color photo and detail specifications of the product, including functional components being used for the product and its benefits, annual sales and product note. (See sample page in PDF). In addition, we list company information of all the featured companies.
There is no other report that covers Japanese functional foods products as extensively as this report. This is not a market report but PRODUCTS report.
For Japanese functional foods market report, please refer our Functional Foods & FOSHU Market Report.
This 140-page report is invaluable for companies who are planning to develop new products or looking for new product development inspirations in the $ 66 billion global industry of functional foods. Functional foods category is still new for many food and nutraceutical companies and finding a way is not easy. We hope this report will inspire and find a way to next project of functional foods.
The report is available in PDF format delivered via electronically (4MB) (e-mail) and CD-ROM format. The report is $439.00 a copy.
| 
