Research & Consulting
Paul Yamaguchi & Associates, Inc. is a publishing, research and consulting firm specializing the Japanese nutrition, functional food and nutraceutical market. Japan is second largest nutrition market next to the US and growing fast. Western companies interested in the Japanese nutrition market is at an all-time high. Over 30 Western companies have already established ground in Japan. As government deregulation in Japan continues, the number of foreign companies in Japan will grow.
If you are interested in taking advantage of Japan’s growth in this area, we perform customized research and find new market opportunities and partnership candidates to make your product launch in Japan a success.
Public Relations
Establishing a good public relationship through the media is as important as the quality of the new product you will develop. But how do you develop PR relationships in Japan if you don’t understand the language and cultural differences in the local market?
We are specialists in the Japanese nutritional market and can help you design public relation and marketing strategies to achieve your goals in Japan.
Press Kit Development
Having a cohesive Japanese press kit in order to communicate with the Japanese media is also vital to new product launch success. We can help you create simple press releases for a new product introduction or a comprehensive corporate press kit to distribute to Japanese nutrition media and organizations in both electronic and print formats.
Media Interviews
A vital part of a public relation program can be the interviews with media.
We can arrange media interviews and press events in Japan as well as help plan for all of the requisite marketing activities in Japan.
To discuss project details and cost, please fill out the following form or call us. 914-631-2142
Paul Yamaguchi & Associates, Inc.
Tarrytown, New York, 10591
e-mail: pya@ix.netcom.com
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